Airbnb launched the Icons campaign to give fans access to worlds they’d previously only ever dreamt about. I led the scripts, storyboards + concept for the Prince + Feid social-first campaigns.
The campaign has since generated:
60 million site visits, 1 billion social media impressions, and 1.7 new profiles since the campaign’s launch.
That’s pretty……iconic.
You can learn more about the Icons launch here.
Cannes Lions, Bronze, Large Scale Media
Cannes Lions, Bronze, Use of Digital Platforms
Cannes Lions, Bronze, Brand Experience & Activation
Cannes Lions, Bronze, Public Relations Sponsorship & Brand Partnership
Clio Awards, Silver, Creative Effectiveness: Multi-Country
The One Show, Silver Pencil, Creative Effectiveness – Tourism/Travel/Transportation
The One Show, Silver Pencil, Integrated/Omnichannel – Customer Experience/CX
North American SABRE, Diamond SABRE Award for Superior Achievement in Brand-Building
REGGIE Awards, Gold, New Product + Service Launch
REGGIE Awards, Silver, Experiential Marketing
REGGIE Awards, Silver, Entertainment Marketing
It seems like Prince’s fans approved.
Feid’s fans were also happy:
