For Function’s 2025 holiday campaign “Gift Health. Not Stuff”
we distilled our wishlists down to the one thing we all truly want: more time with our loved ones.
Script + concept for social + broadcast.
Did we make the World’s Healthiest Smoothie?
Function partnered with Erewhon to encourage people to rethink what “healthy” means. Because what's healthiest for you depends on your unique biology and data. The smoothie supports microbiome health, metabolic function, blood sugar stability and lots more. So yes, it’s definitely healthy.
But is it the World's Healthiest Smoothie? That depends on you.
Copy + concept for social + web.
New Yorkers are constantly being tested by the city. But have they been tested by Function?
For the 2025 fall campaign, we proposed that it’s time to “Find Out What You’re Made Of.”
Copy for OOH.
